Head & Shoulders Introduces New HydraZinc Complex to Help Break the Cycle of Recurring Dandruff
Innovation from Head & Shoulders - the #1 Dermatologist recommended anti-dandruff brand - reflects growing interest in
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Head & Shoulders today introduced its new HydraZinc Complex, a dermatologist-tested and clinically proven scalp care technology designed to help control dandruff at its source while supporting the scalp’s recovery from the effects of recurring dandruff. The innovation comes as more and more people are increasingly seeking treatments that improve the health and wellness of their scalp over time while also removing flakes.
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America’s #1 dandruff shampoo fights flakes while hydrating both scalp and hair.
“Dandruff is not simply a flake problem. It is a recurring scalp condition that can involve barrier disruption, itch irritants and oxidative stress, creating a cycle that symptom-focused care alone may not fully address,” said Dr. Cheri Frey, Associate Professor of Dermatology and consulting research dermatologist. “The Head & Shoulders HydraZinc Complex is needed because it pairs proven dandruff control with support for scalp recovery. By addressing dandruff at its source while helping restore the scalp environment, it elevates dandruff care from a temporary management of symptoms to healthier scalp conditions over time.”
For many people, dandruff can be persistent and multifaceted. Stress, hormonal changes, weather shifts, sleep disruption and other factors may contribute to a cycle of itch, dryness, oiliness and visible flakes* (Borda et al 2015). The new HydraZinc Complex was developed to help interrupt that cycle by eliminating visible flakes, addressing dandruff at its source and supporting the scalp barrier and overall scalp health.
The approach reflects a broader shift in beauty and personal care: consumers are extending the same health-focused mindset they bring to facial skin care to the scalp, recognizing it as the foundation for strong, healthy-looking hair. Rather than waiting for flakes to return, they are looking for effective, everyday solutions that help maintain a healthier scalp between washes and over time.
“Head & Shoulders introduced the new HydraZinc Complex innovation to provide people with 24/7 dandruff control and overall scalp health and wellness,” said Matt Krehbiel, Vice President, Head & Shoulders. “50% of people in the US have dandruff so it’s a common problem. We are normalizing conversations about dandruff and scalp health through educational programs like our ‘high stakes, no flakes’ campaign which brings voices across sports, wellness, beauty and beyond to talk about real scalp and dandruff solutions.”
The HydraZinc innovation is now available nationwide across four Head & Shoulders product collections with a suggested SRP of $6.99: Head & Shoulders Classic Clean Shampoo & 2-in-1, Head & Shoulders Smooth & Silky Shampoo & Conditioner, Head & Shoulders Tea Tree Shampoo & Conditioner, Head & Shoulders Dry Scalp Care Shampoo & Conditioner.
The Head & Shoulders with HydraZinc Collections
- Head & Shoulders Classic Clean Shampoo & 2-in-1: America’s #1 dandruff shampoo fights flakes while hydrating both scalp and hair.
- Head & Shoulders Smooth & Silky Shampoo & Conditioner: Provides effective dandruff care and 72-hour frizz control from root to tip.
- Head & Shoulders Tea Tree Shampoo & 2-in-1: Eliminates flakes while refreshing, balancing and purifying the scalp.
- Head & Shoulders Dry Scalp Care Shampoo & Conditioner: Helps restore and lock in the scalp’s natural moisture while fighting flakes.
About Head & Shoulders
With more than 60 years of trailblazing innovation in scalp care, Head & Shoulders is the world’s #1 anti-dandruff shampoo, #1 dermatologist-recommended anti-dandruff brand, and the most-awarded scalp care brand** with a broad portfolio of products with cosmetic benefits and solutions for different hair types and scalp concerns. For more information, visit www.headandshoulders.com or follow Head & Shoulders on Instagram, TikTok and Facebook.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com for the latest news and information about P&G and its brands.
* Borda LJ, Wikramanayake TC. Seborrheic Dermatitis and Dandruff: A Comprehensive Review. J Clin Investig Dermatol. 2015 Dec;3(2):10.13188/2373-1044.1000019. doi: 10.13188/2373-1044.1000019. Epub 2015 Dec 15. PMID: 27148560; PMCID: PMC4852869.
**Based on total awards from U.S. beauty, grooming and lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026.
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