Austin, TX, Sept. 17, 2026 (GLOBE NEWSWIRE) — Made In, the premium cookware brand known for its pro-level kitchen tools, is officially launching its European Union direct-to-consumer business today. With local inventory now based in the EU, home cooks across the region can shop Made In’s full range of cookware, knives, bakeware, and grilling tools with free delivery options, free returns, and pricing tailored to the local market.

“Launching Made In in Europe is the next natural step in our mission to bring great kitchen tools to home cooks everywhere,” said Chip Malt, CEO of Made In. “Many of the hands behind Made In products are European craftspeople, so this launch feels like coming full circle. We’re proud to bring that same standard of quality directly to the home cooks and kitchens across the region who inspired it.”

Key Features of Made In’s Launch in Europe

  • Premium Materials. Crafted from the highest quality materials for exceptional performance and durability.
  • Expert Craftsmanship. Generations of European and U.S. craftspeople create best-in-class performing products.
  • Chef-Approved. Used in over 4,000 restaurants worldwide, with no paid chef endorsements.
  • Delivered Directly to You. Fast shipping directly to your door, with free shipping options available.
  • Lifetime Guarantee. Backed by an industry-leading warranty.
  • Local Inventory, Faster Delivery. Orders are fulfilled from within the EU, shortening transit times and lowering the overall cost of the product.
  • Simplified Returns. A streamlined, locally-managed returns process built around EU customer expectations.
  • Local Market Pricing. Pricing tailored specifically to the EU market.

Product Offerings & Best Sellers
Made In’s EU store carries the brand’s signature lines, including:

About Made In
Made In Cookware (Made In) is a premium cookware brand based in Austin, TX. Founded in 2017 but born of a 4th-generation, family-owned kitchen supply business, Made In creates best-in-class cookware developed in partnership with the world’s finest chefs and foremost craftsmen. Today, you’ll find Made In products in more than 4,000 restaurants, in the hands of James Beard Award-winning chefs at Michelin-starred restaurants across the country, and in the kitchens of home cooks everywhere. The company operates direct-to-consumer web stores in the U.S., Canada, the United Kingdom, Australia, and now the European Union. For more information visit madeincookware.com.

Contact Info

Katrina Montgomery
katrina@madeincookware.com
+1 512-957-9956

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