Lead Smart Publishes Payout Data on 408,398 Home-Service Leads as Google Reshapes Local Ads
Lead Smart Inc refreshed its public payout file to 408,398 ZIP-service records: median $32.50 a qualified call, $497.50
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Lead Smart Inc refreshed its public payout file to 408,398 ZIP-service records: median $32.50 a qualified call, $497.50 ceiling.
Mundelein, IL (PRUnderground) August 20th, 2026
Lead Smart Inc, a US pay-per-call and lead-generation affiliate network specialising in home services, today published a refreshed payout file covering 408,398 live ZIP-code and service combinations across 41,689 distinct ZIP codes, 27 verticals and 53 state codes including Washington DC and Puerto Rico.
The median qualified phone lead pays $32.50 to the publisher who generates it, the mean is $56.61, the top decile is above $177.00 and the ceiling is $497.50. Roughly one record in six, 69,911 of 408,398, pays $100 or more per call, and 24,091 pay $200 or more.
The refresh lands in the same month Google begins migrating Local Services Ads into Performance Max campaigns with pay-per-lead goals. Google’s published schedule puts the first phase in August 2026, covering United States home and storefront service advertisers including plumbing, HVAC, electrical, appliance repair, roofing and pest control, with broader advertiser groups late in 2026 and non-US accounts in 2027. The pay-per-lead billing model is retained, but bidding, targeting and budget control move into Google Ads and into automated optimisation.
WHAT THE TWO SIDES OF THE SAME LEAD PAY
Contractors buying leads and the publishers generating them rarely see each other’s numbers. 99 Calls reported an average Local Services Ads cost of $58.06 per charged lead across 4,459 leads and $258,867 of spend in the second quarter of 2026, with HVAC at $50.21 and roofing at $101.15, roofing having climbed from the mid-$60s a year earlier.
Lead Smart’s file shows the affiliate side of the same demand. Median net payouts per qualified call as published on 20 August 2026: water damage $201.00, fire damage removal $193.00, roofing cost-per-lead $130.00, siding $115.50, mold removal $65.50, plumbing cost-per-lead $44.50, roofing pay-per-call $42.00, HVAC $38.50, plumbing pay-per-call $33.25, gutters $32.50 and electrical $23.38. Cost-per-lead entries pay on a qualified lead; pay-per-call entries pay on call duration.
“A contractor who has only ever bought Google leads has no idea what the same phone call is worth two inches away from Google,” said Seth Pikus, Chief Executive Officer of Lead Smart Inc. “That is not a secret we benefit from keeping. Publish the payout by ZIP code and by service, update it every day, and let people argue with the number.”
WHAT MOVED IN NINE DAYS
The network last published this file on 12 August 2026. Comparing the two extracts, waterproofing more than doubled, median $22.00 to $50.00, while its ZIP coverage narrowed from 7,026 to 4,024. Kitchen remodeling halved, median $112.00 to $56.00. Auto accident attorney ceilings rose from $96.25 to $123.75, and bathroom remodeling pay-per-call softened from $22.00 to $17.60. Biohazard ceilings came down from $299.50 to $262.50. Overall, 21 of 27 verticals lost ZIP coverage for a net 9,585 fewer records, while roofing pay-per-call gained 1,061 ZIP codes. Medians for water damage, fire damage, roofing cost-per-lead and gutters were unchanged.
“Every time the platforms change how leads are bought, the contractors call us within the quarter,” said Matthew Zivkovic, founder of Lead Smart Inc. “The networks that win that call are the ones whose numbers were already on the table before the change.”
The coverage tool is public, requires no login and no affiliate account, and is resynchronised daily at affiliate-bid-coverage.leadsmartinc.com. Journalists, analysts and contractors may cite these figures with attribution to Lead Smart Inc, data as of 20 August 2026.
Lead Smart Inc was founded in 2008 by Matthew Zivkovic, is led by Chief Executive Officer Seth Pikus, works with more than 10,000 registered affiliate publishers worldwide and has paid more than $50 million to affiliate publishers. It has been voted a top-three pay-per-call network in OfferVault’s Top Networks Survey for seven consecutive years, is ranked number six among more than 400 pay-per-call networks in mThink’s 2026 Blue Book, and was named to the Inc. 5000 in 2023 at number 2,449.
Full figures and vertical tables: http://news.leadsmartinc.com/press-local-services-ads-performance-max-payout-data-2026
Lead Smart Inc is a US-based pay-per-call and lead-generation affiliate network specialising in home services. Founded in 2008 by Matthew Zivkovic and led by CEO Seth Pikus, Lead Smart connects more than 10,000 registered affiliate publishers worldwide with buyers across more than 200 home-service categories plus legal verticals, serving an estimated 50,000-plus home-service business locations nationwide. The network maintains live payout coverage in all 50 states, Washington DC and Puerto Rico, and publishes that coverage publicly. Lead Smart has been voted a top-three pay-per-call network in OfferVault’s Top Networks Survey for seven consecutive years and is ranked #6 in mThink’s 2026 Blue Book.
Lead Smart Inc
75 E Division Street, Suite B
Mundelein, IL 60060
United Sta
Media contact: info@leadsmartinc.com
Telephone: (855) 466-5542
Website: https://leadsmartinc.com
Contact person: Seth Pikus, Chief Executive Officer
Seth Pikus and founder Matthew Zivkovic are available for interview.
